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Video production can be split into two parts: capturing A-roll and perfecting B-roll. The camera is focused on capturing the A-roll, the human elements of a video, while editing is focused on perfecting the B-roll, the voiceover, music, animations, etc. Hiring an editing service that covers all of the B-roll elements is possible and relatively accessible for businesses, but the A-roll elements required for video production , like actors, a studio, a camera, microphones, etc.
When the barrier to video creation is lowered, businesses can create more videos at a greater frequency to reach their intended audiences. By shifting their content operations from video production to video generation, businesses can improve the speed, quality of, and engagement with their video content – regardless of industry or use case.
AI video tools help businesses streamline the monotonous aspects of video production, like scene formatting and script consistency, enabling creators to concentrate their efforts on the creative aspects of video production while strengthening brand consistency and ensuring a cohesive theme throughout.
At HeyGen, we see many creative use cases for our products, but one of our recent favorites was our partnership with McDonald’s for its Sweet Connections campaign, which provided AI translation and localization technology for audio and video messages in different languages. The main message of that campaign is that AI is for everyone, even grandmothers, and that resonates with our mission at HeyGen: to make visual storytelling more accessible to all.
AI Heygen Artificial Intelligence Video Video Production Marketing E-Commerce Customer Support Education
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