A global bar franchise believes it has hit the bullseye with a new location in downtown Denver
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Zoë Gainey, State of Play’s vice president of marketing, said the company conducted focus groups to learn about what ups the fun factor when it comes to darts. That led to the creation of new games, which are inspired by traditional darts but can be played more quickly.“When you’re in a social group of six to 12 and you’re drinking and eating, it kind of gets frustrating if the game keeps going and nobody wins.
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