Denver Broncos' Pre-Season Debut All About Rebranding

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Denver Broncos' Pre-Season Debut All About Rebranding
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Behind the rebranding of the Broncos.

Photo by Michael Roberts

Oh, yeah: There was a game, too. Because of injury concerns, most of the starters took the night off, leaving the actual performance to the likes of second-string quarterback Josh Johnson, receivers such as Kendall Hinton, Brandon Johnson, Jalen Virgil and the electric Montrell Washington, who made his biggest impact as a punt returner, plus defensive standout Baron Browning.

The exception was the second quarter, when Denver scored all seventeen of its points — and each time the scoreboard lit up, personnel ran onto the field carrying banners that spelled out"B-R-O-N-C-O-S," with the one in front reading"Let's Ride." Then, shortly after the game, the Broncos published an Instagram video that showed Carrie and Greg greeting players as they came off the field, with safety Delarrin Turner-Yell happily posing for a selfie.

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