Number 38 has been the place to go for World Cup soccer.
Denver's Number 38 bar was listed as the top visited bar by Lyft during the World Cup in the country. Every match saw a large outdoor crowd.
If you had to guess which city hosted the busiest World Cup bar in the nation, Denver probably wouldn’t be your first, second or tenth guess. It should have been. — a colossal bar situated in the heart of the RiNo Arts District — was named the top bar in the country visited by Lyft drivers for riders watching the World Cup soccer tournament in June, according to afrom the ride-sharing company.
This timeline includes the United States National Team’s romp through Group D and Mexico’s push into the top 16. To Number 38 co-founder Spencer Fronk, the statistic comes as a shock, despite the bar being built entirely around sporting events and large gatherings.
“If you had told me we would be the most visited Lyft bar in the United States, I would’ve been like, ‘Yeah, no, you’re off your rockers. ’ Maybe top 25, I could get behind that,” Fronk tells Westword. But Number 38 does, in fact, have the largest area of any bar in the city, with an astounding 31,000 square feet . That’s by design.
“We always thought, when we opened, Denver can do better on the bar front,” Fronk says. “It was about creating a large indoor-outdoor space where you could come with your kids, you could come with your dog, you could post up on a patio, you could gather your crew before going out. A gathering place to support your community, support what matters to you.
” The patio also hosts a slew of other free, large-scale events surrounding events like Pride Month, sports and concerts — but the) for each matchup. July 11’s bout between Norway and England saw soccer-themed locales like the British Bulldog and the Celtic on Market crammed to the sidelines with eager fans, all sweating through the mid-summer blaze.
For Number 38, a bit of marketing to the right people, partnering with local fan groups and providing a good experience has kept people coming back for each match. But regardless of why, Fronk says the boost has been crucial for many bars in the city.happen throughout the city,” he says.
“The World Cup provided that brevity and that breath of fresh air and energy to our team, this industry, this city. ” But the World Cup hype and the nation-leading Lyft attendance at Number 38 aren’t the only soccer-related achievements the city has seen recently. Around a month later, the Colorado Rapids’ match against Miami CF at Empower broke the city’s soccer attendance record with 75,824 people.
It was also theWith three big achievements under its belt, it’s hard to deny that Denver is climbing the ranks of a major soccer hub in the United States. If only the city had been selected as a World Cup hub after“We’ll go big and hopefully continue to create a great, safe place for the community to gather,” Fronk says about the finale.
“And at this point, I think it’s more to celebrate the sport — not just to us at the bar, not just to Denver as a city, but to the country as a whole. It really lifted up an industry that really needed it. ”No paywall. Always accessible.
We’re always watching out for you and our community — but we need your help to keep us going strong. Help keep Westword free and in print every week. joined Westword as a staff writer in May 2026. He previously worked at the Denver Gazette, covering breaking news and Jefferson County. Sage has received numerous awards from the Society of Professional Journalists and Colorado Press Association for his reporting on arts and public safety.
A Delaware native, Sage graduated from Pratt Institute in New York City with a major in creative writing.
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