Denny’s says it’s closing 150 of its lowest-performing restaurants in an effort to turn around the brand’s flagging sales.
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Read full article: What is ‘pink cocaine?’ Synthetic drug making headlines after being linked to Liam Payne’s death, Diddy lawsuit About half of the closures will happen this year and the rest in 2025, the company said during a meeting with investors Tuesday. The locations weren’t revealed, but the restaurants represent around 10% of Denny’s total.Stephen Dunn, Denny’s executive vice president and chief global development officer, said in some cases, the restaurants are no longer in good locations.
Restaurant inflation is outpacing grocery price inflation, which makes it harder for some customers to justify eating out, Denny's said. And when they do eat out, they often head to fast-casual brands like Chipotle or fast-food chains. Denny's said family dining — the category in which it competes — has lost the most customer traffic since 2020.
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