Convention planners want content creators to share the thrill of the convention directly with young fans.
Democrats are rolling out the “Blue Carpet” for social media influencers who will be delivering live coverage of the party’s star-studded“From day one of our planning, we’ve set out to bring the convention experience beyond the halls of the United Center,” Nora Keefe, Democratic National Convention Committee Director of Surrogate Communications said in a press release shared first with the Daily Beast.
One of the most high profile influencers who will be working his magic on the carpet is comedian and impressionist Matt Friend, a, who performed at this year’s White House Correspondents’ Association Dinner.
“Our intention is that the Blue Carpet is a space that everyone can use,” a convention official told the Daily Beast. “The faces and names you will see on the carpet won't just include well-known elected officials, state party leadership, and heads of leading allied organizations, it will be a convening space for the delegates and everyday Americans who make up the backbone of our party.”
The official added that scheduled surrogate appearances will mostly take place between 5:30 p.m. and 7:30 p.m. Central. During off peak hours, convention attendees can use the Blue Carpet as a convenient backdrop for photos.DNCC officials have been planning a blue carpet in place of the usual red carpet associated with glitzy affairs since earlier this year. The party has been working to modernize its media outreach strategy by engaging with voices young people know.
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