Florida Democratic Senate candidate Debbie Mucarsel-Powell is launching an effort to directly reach Spanish-speaking voters through the popular encrypted messaging platform WhatsApp. It is part of her broader effort to reach Spanish-speaking Latino voters in an increasingly tight Senate race.
Democrat Debbie Mucarsel-Powell is launching a text campaign on the messaging app WhatsApp to directly reach voters.The direct messaging operation is part of a broader attempt to close the gap in a race that has grown increasingly tight. Democrats face an uphill battle undoing Republican gains in the state in recent years, particularly in an election where former President Trump is expected to add to GOP turnout in the state.
The encrypted platform is a free messaging app that is particularly popular among immigrants, and especially Latinos, to communicate through texts and calls domestically and internationally. With campaigns increasingly looking to use the app, they hope their network will grow with voters as updates are shared by users.found 46% of Hispanic Americans use the messaging program compared to a quarter of Americans. It’s used by 23% of Black Americans and 16% of white Americans, the group found.
has identified the Florida Senate race as a top target to address disinformation and reach Latino voters
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