Democrats have activated a novel organizing tool ahead of Tuesday's Georgia Senate runoff: thousands of Georgians paid to plug Sen. Raphael Warnock in conversations with friends and family.
The Warnock campaign itselfto "encourage people you know to vote early and to make a plan to vote on Election Day."The big picture:
Data from general election contests are still coming in, making it difficult to gauge how successful the tactics were in other key Senate races this year. But the operatives running the relational organizing programs say they're already building a model for future elections. "What's happening right now will be setting the stage for the presidential," Zoë Stein, Relentless's co-founder, told Axios in an interview.The Progressive Turnout Project says it spent over $2 million deploying more than 2,000 organizers in Arizona, Ohio, Nevada, Pennsylvania, Wisconsin and Georgia. It has more than 850 active ahead of the Georgia runoff.
Its "Community Mobilizers," as PTP calls the organizers, made more than 150,000 voter contacts this cycle, the group told Axios.
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