Demi Lovato has launched the 'Demi Wand,' a discreetly-shaped vibrator designed for (hopefully) better orgasms
Lovato’s passion for dissolving the taboo around masturbation — and their willingness to promote a sex toy — aligns with Bellesa’s ethos. “I’m so proud and so excited to be doing this alongside the innovators at Bellesa, a company that continues to disrupt the adult entertainment and the sex tech industry, and values sexual empowerment and self-love as deeply as I do.”
Founded in 2017, Bellesa produces by-women, for-women pornography and launched its first sex toy in 2020. The brand’shas quickly grown to more than 15 devices, including cock rings, dildos and vibrators. “We set out to design a product that is empowering, inclusive and approachable, in the way that Demi is,” says Bellesa CEO, Michelle Shnaidman, in a press release. “We achieved that, together, with The Demi Wand. It is a truly brilliant pleasure product that we are proud to introduce.”
“Demi is someone who is fiercely and unapologetically themself. This is the embodiment of the Bellesa brand,” Shnaidman adds, calling the singer “the most influential person to publicly endorse a sexual wellness product to date.” Although Lovato’s public endorsement of a sexual wellness product is certainly progressive, the past couple of years have seen several celebrities backing sex toys and sexual wellness brands, including Lily Allen, who launched her
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