Nothing kicks off a new week quite like some fresh grass-fed celebrity beef. This time it’s Demi Lovato going up against The Bigg Chill Frozen Yogurt Shop in a knock-down-drag-out Instagram fight for the ages. Apparently, Lovato paid a visit to the shop over the weekend and found it “triggering and awful” to be in the shop and be confronted with what she called “diet foods” on her way to the counter. Lovato wrote on a now-expired Instagram story that Bigg Chill was a “diet culture vulture” and decided she would be “calling out harmful messaging from brands or companies that perpetuate a society that not only enables but praises disordered eating.”
Nothing kicks off a new week quite like some fresh grass-fed celebrity beef. This time it’sin a knock-down-drag-out Instagram fight for the ages. Apparently, Lovato paid a visit to the shop over the weekend and found it “triggering and awful” to be in the shop and be confronted with what she called “diet foods” on her way to the counter.
But Lovato was not pleased with that answer, or the service she received at Bigg Chill. She suggested the shop rebrand their “diet” items to specifically reflect who they’re meant for to make it easier to “distinguish diet culture vs health needs.” Bigg Chill has yet to respond but any day now, this piping hot yogurt will be served and the sugar-free cookies will be back in Lovato’s court. [
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