Yeezy sneakers currently are among the top three sellers on Impossible Kicks
, a large online reseller of high-end sneakers and clothing that has 17 store locations in the United States. “Demand for Yeezys has surged 30% since last October-November,” said John Mocadlo, CEO of Impossible Kicks. He said Yeezy sneakers are among the top three most-popular brands on the platform after Jordans and other Nike footwear, including Dunk and Air Max shoes. “We sell about 30,000 sneakers in total every month. Probably 6,000 to 7,000 of those right now are Yeezys,” he said.
Adidas, which had partnered with West since 2013 to produce and market his Yeezy brand, wasn’t the only company to cut ties with Ye because of his antisemitic remarks. The fallout extended to Gap, which removed all Yeezy Gap merchandise from its stores. Footlocker, TJ Maxx and luxury fashion house Balenciaga also broke ties with Ye and stopped selling Yeezy merchandise. Adidas said earlier this month that it expects to lose $1.
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