This holiday season, parents are saying representation is important.
“The demand for diverse Santas has gone through the roof. We can’t keep up. We are able to let Santa look and sound like the people he is speaking to,” said Mitch Allen, owner and “head elf” at Hire Santa.
Santa Charles, one of the few Santas who is deaf, uses his tremendous personality to connect with kids who are too often left out.
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