.DeltaRae discuss implications of leaving Big Machine, their cathartic and uproarious new album, Kickstarter strategies, finding the light & more
"I feel like we had a breakup," singer-songwriter Brittany Hölljes tells Billboard."It makes sense. You try. You date. You think it might go somewhere. Then, when it doesn't, it's so disheartening and disappointing. When we launched the campaign, all our fans rushed in to say they loved us. That made the breakup a lot less painful."Initially, the blues-infused band only had plans to write and record one album.
Even as we're trying to make the decision to navigate how we're going to move forward, so much of it was built around whether or not we could release new music and put out albums and continue to grow our fanbase. We make so much of our money on the road, and when you're playing the same 20 songs over and over again, the demand dwindles. We were having real conversations about whether we could keep going as a band and keep everybody afloat, financially.
The platform is also really public facing. Were we to have failed and not been able to raise the money, I think that would have also been a really clear public message - that maybe we shouldn't be a band anymore. We were blown away by how many people came out of the woodwork and how passionate they were.
With foot-stomper"Stronger Than a Lion," one of the set's most anthemic pillars, this lyric seems to capture your entire journey:"You'll never get to heaven / If you're always backing down.": That line is about getting in the fight. We really debated that line. We've always been a family, harmony-rich band that pulls from a lot of gospel influence.
We put"Stronger than a Lion" out on Friday. I wrote about how coming up on International Women's Day and having just had the most qualified female candidate we've had in so long. She should have more press coverage and more of an opportunity to make a splash and be part of the conversation. It's reminiscent of so much of what we're struggling against and have been for so long.
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