The inaugural lounge will be unveiled in June, with two others debuting in Boston and L.A. later this year.
senior editor Justin Fenner at House of Robb during South by Southwest about what Delta loyalists can expect this year and beyond. James, who has worked at Delta for almost 15 years, shared that the airline will open its first premium lounge in June to cater to high fliers. Located atairport, the new outpost will span 38,000 feet and will be the largest lounge in the Delta network.
The lounge will offer an “immaculate, fine-dining experience” and have some of “the most premium mixologists” on staff, according to James. It will feature both a full-service brasserie and a casual market with open kitchens, as well as dedicated wellness areas and other amenities.The decor will be top-notch, too, James said, pointing out the millwork and all the different design details throughout the new lounge. “We are so excited about this, I literally can’t wait,” he added.
James expects anywhere from 400 to 500 people will be in the lounge at any given time and that presents a big challenge in terms of exclusivity. “We have seen from experience that if you are at capacity, literally at capacity, it’s not an elevated and premium experience,” he explained. “So there’ll be some things along the way that we’ll learn.” James says the lounge is actually equipped to handle more than 500 guests and that the team will work out ways to fluctuate numbers.
James says Delta is planning to open more premium lounges in other airports over the next several years. “It’s something we are investing in because we know our customers want that kind of experience,” he concluded.Rachel Cormack is a digital editor at Robb Report.
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