The reputation of business around the world among younger generations is declining Sponsored by Deloitte
, in December 2019, 51% of Millennials saw business in general as a force for good, down from 76% three years ago. Five months later in May 2020, as the COVID-19 health pandemic spread around the world, only 41% of Millennials agreed that business was having a positive impact on wider society.
However, those who remained on the job approved of the actions their employers took to support them during the pandemic. About two-thirds of respondents said their employers put both technologies and policies in place that enabled them to communicate and continue working during the pandemic. These actions have boosted employee loyalty: Before the pandemic began, the percentage of Millennials who said they wanted to leave their jobs in two years dropped to 31%, down from 49% the previous year. Among Gen Z respondents, the number who want to leave their jobs within two years declined to half, down from 61% last year.
Showing that they are prioritizing purpose over profit and shifting from a focus on satisfying investors to prioritizing all stakeholders equally, the survey states. That includes offering compensation structures to employees that reduce income inequality and more fairly distribute wealth.
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