The three sons of Deion Sanders are expected to play big roles this year for the football team at Colorado, including two who will play. But it's the other son, Deion Jr., who may have had the biggest impact so far on what his father is trying to build.
It’s worked. This content – along with Sanders’ big personality – have helped dramatically increase the size of the Buffs’ audience since their arrival in early December. Count the eyeballs:
That is what sets Colorado apart from other college programs that also are pushing more personalized content on social media. It’s sort of like making movies. Any Hollywood studio can do it, but can they make one with an A-list actor that is compelling enough to draw a big audience? By contrast, some powerhouse programs such as Alabama might not feel the need to be as active and accessible on social media. Their championships sell themselves without it. Other coaches also prefer to delegate social media content to staff instead of actively engaging with it. But the essence of recruiting is still trying to appeal to young people. And it helps to meet them where they are online.
Hunter and quarterback Shedeur Sanders, the coach's youngest son, rank third and fourth nationally in annual NIL valuations of at least $1.6 million, according to on3.com's college football rankings.
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