Coach Prime claims the media used to never 'attack' players and money might be a factor
The Colorado Buffaloes coach specifically called out the media for their treatment of players who now earn money through Name, Image, and Likeness deals, suggesting that some members of the press may be lashing out of envy. He noted that the media once treated college athletes with a sense of protection, recognizing them as amateurs, but now that players are earning significant income, they are increasingly subjected to harsh scrutiny.
“Once upon a time, you guys never attacked college players. Now they’re making more money than y’all, and some of y’all are envious and jealous about that,” Sanders said. So you’re on the attack. It was hands off a college player, because he was an amateur, remember that? Remember that, guys? Now it’s hands on, go at ’em, any kind of way you want. They’re making more money than me and I’m mad about it.
The Colorado coach further criticized the relentless nature of media attacks, pointing out that young players are not accustomed to this level of public criticism. Sanders’ son, Shedeur Sanders, echoed his father’s sentiment, addressing his own frustrations with media narratives during a recent press conference. The Colorado quarterback, who was one of the most-sacked players in college football last season, had felt that his comments about the offensive line were often taken out of context.To counter this, Shedeur brought his offensive linemen to the press conference following a rivalry win against Colorado State.
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