The Healing Company has been backed by wellness icon Deepak Chopra, psychedelics entrepreneur Christian Angermayer and Dragons’ Den investor Steven Bartlett.
"The problem is every celebrity you can name is creating their own nutraceuticals and there is no credibility anymore for that so there needs to be some kind of scientific validation," Chopra said, adding that his team at the non-profit Chopra Foundation will review existing research before advising The Healing Company on whether to acquire a brand.
The seed round is set to be supplemented with an anticipated $75 million credit facility from tech investor i80 Group.co-founder and well-known libertarian Peter Thiel, is investing through his private investment firm, Apeiron Investment Group. "I've gone on my own sort of personal journey of realizing that the one-dimensional approach to treating sickness is clearly not working," Bartlett told CNBC Monday."The kind of whack-a-mole, throw medicine at it approach is not working."
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