The 10-year-old Dallas brewery will soon be owned by Monster, which is in part owned by Coca-Cola.
CANarchy, the private equity firm that owns Deep Ellum Brewing Company along with a handful of other craft breweries around the U.S., announced last week that they have sold all their breweries to Monster Beverage Corp., the maker of the eponymous energy drink.
All was well and good for DEBC until 2018 when then-owner John Reardon sold a majority of his ownership stake to CANarchy Brewing Collective in hopes of expanding the brand to new markets and collaborating with brewers he’d long respected. On Jan. 13, Dallas learned that CANarchy will now sell its portfolio of small brewers to Monster in a $330 million cash deal that also includes Cigar City, Oskar Blues, Perrin Brewing, Squatters and Wasatch. According to co-CEO Hilton Schlosberg, the deal is a “springboard” for Monster into the alcoholic beverage market.
But, is it the same craft brewery it was 10 years ago? Let's put it this way, we reached out to CANarchy and DEBC about the sale and didn’t hear back from either. In our experience, usually, the brewery owners themselves respond to our inquiries. In the case of DEBC, we're not even sure who that would be. Tell the Monster we called.
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