Volkswagen told dealers not to mark up the already expensive ID Buzz. Unsurprisingly, dealers are doing it anyway.
Volkswagen dealers are marking up the ID Buzz as high as $20,000 over sticker price The brand's former Americas CEO previously stressed that dealers 'cannot have markups' This isn't a great look for VW's most important halo product in decades I'm shocked. Shocked, I tell you. Shocked to learn that dealers are ignoring Volkswagen's now-former CEO's strongly-worded caution for dealerships not to add additional dealer markup the already expensive ID Buzz.
Then came the official debut with full specs and a price tag. Let's just say that reception was less-than-stellar. In fact, it might not be far off as to say that Volkswagen shot itself in the foot with the launch, because the internet was straight-up pissed. First was the price. Would-be buyers expected the Buzz to be priced somewhere around other minivans—you know, in the $40,000-ish range. But, of course, this is a BEV we're talking about, so price parity isn't going to happen.
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