Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
Deadpool and Wolverine. They go together like Ketchup and mustard – or at least Heinz seems to think so. In promotion of the highly anticipated movie, the condiment connoisseur has teased a set of custom sauce collectables in a delightfully on-the-nose parody trailer.
The Deadpool & Wolverine movie marketing train has been a wild ride from the start. From its provocative R-rated trailer to those traumaticThe campaign centres around a custom trailer featuring not-so-subtle product placement for Heinz's ketchup and mustard."I'm normally all in on the legal and moral opaqueness of subliminal advertising," chimes in a disembodied voiceover from Deadpool actor Ryan Reynolds"But not when it messes with my trailer.
The Heinz takeover continues, as the brand name shamelessly pops up across the short trailer –"One you see it, you can't unsee it" the ad claims. The playful parody ends with a miffed Reynolds claiming"Someone's getting suedAlongside the spoof trailer is a series of digital and OOH ads featuring the Deadpool & Wolverine posters alongside Heinz's ketchup and mustard.
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