The DJ has collaborated with Portugal The Man to sell 1 million copies of their new single, “This Is Fine,” which debuted today using the Near blockchain.
DeadMau5 is no stranger to crypto. Over the past year, he’s done a number of other crypto and NFT projects. In April, Deadmau5 collaborated with the fellow Canadian DJ REZZ to on an NFT drop around the song, “Hypnocurrency,” which now has more than 14 million streams and is currently both DJs’ most popular hit on Spotify. In August, he launched a second blockchain card collection on the Worldwide Asset eXchange .
Zimmerman also see NFTs as a strategy against to overall music industry, including music-streaming giants. And rather than sell something for the highest bidder for millions of dollars or let someone bid on the only copy of a Deadmau5 album, he said “music is different” than other types of NFTs in the art world or elsewhere.
“We took what was happening in the physical and brought it to the digital, and it really took off at that point,” Wilson said. “And for the first time in any artists’ life, there’s a secondary market income—which we’ve never seen apart from our tickets be sold by scalpers forever and watch them make incredible amounts of money while we never saw a cut of any of it. Now, any IP owner now has new income stream and life forever, which is pretty amazing.”...
“People like Joel have to be those flag-bearers and sledgehammers. That’s what we’re doing. It’s the first step through the door.”DeadMau5 also has experimented with other emerging technologies. In 2016, he created an interactive virtual reality game in collaboration with Absolut Labs, an incubator run by the vodka brand, Absolut. Along with releasing his own NFTs, Zimmerman is also collecting them and now has between 20 and 30.
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