Deadmau5 is crowdsourcing his next music video through a video game — the latest team-up in a year of music and gaming mashups that began with Travis Scott’s Fortnite concert
wanted a unique location for his next music video. Through the video game Core, he’s enlisting a legion of gamer fans to make it for him.
Deadmau5 announced today that he is partnering with Core and developer Manticore Games for the deadmau5 x Core Dystopian Worlds Art Collaborations, which will give fans the chance to make their own virtual world to host the producer in the music video for upcoming single “When the Summer Dies,” featuring the pop artist Lights. Core is a game and creator platform that allows players to make their own mini-games and worlds within the system.
“I’ve been blown away by the creativity I’ve seen on Core,” the artist said in a statement. “Some of my passions are game, experience, and world design, and Core’s capabilities as a platform and its creators who are capable of doing all kinds of cool stuff are the next level in user generated art and experiences. I’m looking forward to checking out what fans and artists will create for my new single with Lights.
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