The era of the Instagram Live is here.
As culture crumbles under the coronavirus and those quarantining seek connection, everyone from fitness instructors to aestheticians to small brand founders to Rihanna is going live on Instagram. Digital Brand Architects, in partnership with Chloédigital, has created a platform, Your Live Guide, to centralize the large volume of Instagram Live content.
Your Live Guide opened its web site to beta testing late last week. Already, it has 150 participating creators, the majority of whom are not managed by DBA. “It’s not a goal to only have macro and celebrity creators and talent on the platform,” said Lake. “We want to increase awareness and eyeballs for smaller creators and drive to their premium content. We have not had to deny anybody at this point.”Social media engagement has skyrocketed, as users quarantine at home.
“Creators have found their followers are seeking connection during this time, and IG Lives have become the go-to place for a creator to provide this digitally,” said Chloé Watts, founder and chief executive officer of Chloédigital. “They are looking to spread positivity and hope in ways they know how, whether that be a live yoga class, giving access to thought leaders or a simple Q&A chat.
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