With the ChampionsLeague staging a condensed tournament with MarchMadness-like potential, one of the soccer league’s key media partners is tapping a big basketball name to promote tournament coverage
rights to the Champions League. CBS All Access took over those rights this year in a surprise grab.
DAZN, whose operations are led by former ESPN president John Skipper, has scooped up a range of key rights in various global territories. Nearly two years after launching in the U.S., it remains best known for boxing, but it is well-capitalized and growing, though COVID-19 has made the entire sports world move sideways for a few months. In Canada, DAZN has exclusive rights to an NFL package of comparable to the Sunday Ticket and Red Zone offerings in the U.S.
“It has been an incredible opportunity producing and participating in these Champions League recreations with my good friend Stu Holden,” Nash said. “To get to partner with DAZN to promote coverage in Canada is a dream come true.” The spots had an intentionally spontaneous framework, with Nash and Holden discovering bags on the beach dropped for them by producers and the network. Inside the bags were iPads with instructions about how and where the duo was required to recreate the key moments on the field. The incongruity of making a beach or a pool the “pitch” is part of the point.
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