NASCAR's 2025 Daytona 500 is seeing a surge in advertising demand, with a record sellout driven by high market interest. Advertisers are investing heavily in 30-second commercial slots, making the event a more accessible yet high-profile advertising platform compared to the Super Bowl. Fox Sports and The CW are key players in NASCAR's broadcasting strategy, attracting major sponsors.
NASCAR has witnessed a remarkable surge in advertising demand for the 2025 Daytona 500 , with Sports Business Journal reporting a record-breaking sellout. Driven by intense market interest, Fox Sports has successfully partnered with numerous brands eager to capitalize on the unparalleled exposure offered by this iconic event. Advertisers are investing significant sums, with some reportedly paying over $500,000 for coveted 30-second commercial slots during the race.
This compares favorably to the Super Bowl, where a 30-second ad can cost upwards of $8 million, making the Daytona 500 a more accessible yet highly visible advertising platform.Since 1959, the Daytona 500 has been the pinnacle of the NASCAR season, drawing massive crowds to the Daytona International Speedway in Florida. NASCAR's recent success can be attributed in part to prominent figures and companies within the sport. Brian Herbst, NASCAR's EVP and chief media and revenue officer, expressed his optimism regarding the early sellout of advertising, highlighting the robust commercial interest in NASCAR.Fox Sports has played a pivotal role in broadcast strategy, though it has reduced its inventory from 16 to 12 Cup Series races under the terms of a new media rights agreement spanning through 2031. Fox's main channel will broadcast five races, while FS1 will handle seven. Adding to the broadcasting landscape, The CW is making its debut as a new NASCAR broadcaster, covering the Xfinity Series and attracting advertisers such as Progressive Insurance and Credit One Bank.For the latest NASCAR news, visit Newsweek Sports.**Daytona 500 Viewing Schedule:**Wednesday, February 12* 10:05 a.m. ET: NASCAR Cup Series - Practice 1 (Live on FS1, MRN, or SiriusXM)* 8:15 p.m. ET: NASCAR Cup Series - Qualifying (Live on FS1, MRN, or SiriusXM) Thursday, February 13* 4:05 p.m. ET: ARCA Menards Series - Practice (Live on FS1)* 5:05 p.m. ET: NASCAR Craftsman Truck Series - Practice (Live on FS1)* 7:00 p.m. ET: NASCAR Cup Series - Duel 1 at Daytona (Live on FS1, MRN, or SiriusXM)* 8:45 p.m. ET: NASCAR Cup Series - Duel 2 at Daytona (Live on FS1, MRN, or SiriusXM)Friday, February 14* 1:30 p.m. ET: ARCA Menards Series - Qualifying (Live on FS1)* 3:00 p.m. ET: NASCAR Craftsman Truck Series - Qualifying (Live on FS1)* 4:35 p.m. ET: NASCAR Xfinity Series - Practice (Live on CW)* 5:35 p.m. ET: NASCAR Cup Series - Practice 2 (Live on FS1, MRN, or SiriusXM)* 7:30 p.m. ET: NASCAR Craftsman Truck Series - Fresh From Florida 250 (Live on FS1, MRN, or SiriusXM)Saturday, February 15* 10:00 a.m. ET: NASCAR Xfinity Series - Qualifying (Live on CW)* 12:00 p.m. ET: ARCA Menards Series - Daytona ARCA 200 (Live on FOX, MRN, or SiriusXM)* 3:05 p.m. ET: NASCAR Cup Series - Practice 3 (Live on FS2, MRN, or SiriusXM)* 5:00 p.m. ET: NASCAR Xfinity Series - United Rentals 300 (Live on CW, MRN, or SiriusXM)Sunday, February 16* 2:30 p.m. ET: NASCAR Cup Series - Daytona 500 (Live on FOX, MRN, or SiriusXM
NASCAR Daytona 500 Advertising Fox Sports The CW Sponsorship Brian Herbst Super Bowl
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