David Zaslav wants to be the anti-Netflix: all in on theatrical, a fan of linear TV, happy to sell content to other players and focused on the bottom line
DemimondeThe theatrical-first model marks a return to Hollywood’s traditional approach of optimizing content distribution and maximizing revenue via various platforms, while also serving as counterprogramming to any sector giants that have been putting all their eggs in the streaming basket. Under Zaslav’s plan, Warner Bros.
“We’re not in the business of trying to pick up every sub. We want to make sure we get paid,” Zaslav said. The Warner Bros. Discovery team is also not precious about the content it produces, as Zaslav declared that the company will happily sell it to the highest bidder, unlike rivals that have increasingly kept their content for themselves and their streaming services. “What is critical to us, we are going to keep that exclusively,” he said, seemingly speaking to the company’s original content as well as its big franchises, such as.
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