A class-action lawsuit targets David Protein, alleging their high-protein, low-calorie bars contain significantly more calories and fat than advertised, potentially misleading consumers seeking to manage their weight. Independent testing reportedly revealed substantial discrepancies between the products' nutrition labels and actual content.
David Protein , a fast-growing brand known for its high-protein, low-calorie bars, is facing a class-action lawsuit that could shake the health-conscious snack market. Three consumers allege the company’s products contain far more calories and fat than advertised, potentially undermining their appeal to people trying to manage weight.
RELATED STORY | Protein tops Americans' 2026 nutrition priorities, survey findsThe lawsuit targets David Protein’s parent company, Linus Technology, accusing it of deceptive practices. Plaintiffs say independent testing shows the bars contained 78% to 83% more calories than stated on their nutrition labels.Calories explainedA calorie measures the energy food contains, derived from three macronutrients: carbohydrates, protein and fat. Each gram of carbohydrates and protein has four calories, while each gram of fat has nine.The body turns calories into energy, muscle and fat, and consuming more calories than the body uses leads to weight gain.Rules for nutrition labelsThe Food and Drug Administration requires calorie counts on labels but allows a 20% margin of error. That means a product advertised as having 100 calories could legally contain between 80 and 120 calories.Testing results for David Protein barsDavid Protein bars are marketed as having roughly 150 calories and at least 20 grams of protein. But plaintiffs say their testing revealed much higher numbers.For example, they claim the company’s red velvet bar — advertised at 150 calories and 28 grams of protein — contains 271 calories. They attribute the discrepancy mostly to fat content: the nutrition label lists 2.5 grams of fat, while testing found 12.2 grams.Several other bars allegedly tested at more than 270 calories.RELATED STORY | Some protein powders and shakes contain high levels of lead, new report finds“Had Defendant complied with the law, the statement of the total and correct number of calories and fat would have revealed to consumers that the Products provide significantly more calories and total fat than claimed,” the lawsuit says. “Defendant has been able to charge a price premium for the product as a result of these misrepresentations and omissions.”Relative to other protein bars, David Protein products are expensive; a 12-pack sells for about $40. David Protein defends its pricing on its website:“Our bars deliver exceptional value to our customers by offering the highest protein-to-calorie ratio on the market. We are less expensive and more convenient than our closest competitor: boiled cod,” the company said. Scripps News has contacted David Protein for comment on the lawsuit.Why it mattersPlaintiffs say the marketing is aimed at consumers seeking healthier options.“Not only are Defendant’s misrepresentations misleading, they are material,” the lawsuit reads. “As Defendant is well aware, many American consumers are health-conscious and routinely rely upon nutrition information when selecting and purchasing food items.”They add that overconsumption of calories and fat is a major risk factor for overweight and obesity, and that about half of consumers’ annual food spending, and a third of their calorie and fat intake, comes from purchases outside the home.
David Protein Lawsuit Nutrition Labels Calories Weight Management
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
David's Protein Bars Face Lawsuit Over Alleged Inaccurate Nutrition LabelsA class-action lawsuit claims David's protein bars contain significantly more calories and fat than advertised, potentially misleading consumers and violating FDA regulations. The suit challenges the accuracy of the bars' nutritional information, sparking debate on labeling standards and consumer trust within the protein bar industry.
Read more »
Lawsuit alleges David Protein understates calories and fat content of its barsPlaintiffs claim that David Protein bars contain 'way more' calories and fat than what's displayed on the label.
Read more »
David protein bar founder pushes back after lawsuit alleges company undercounted caloriesNatalie Bennett is a segment producer for NBC News.
Read more »
Everyone's new favorite protein bar accused of undercounting calories, fat in class-action lawsuitA class action lawsuit alleges David Protein bars aren't what they claim to be.
Read more »
Lawsuit says protein bars sold at Target marketed as low-fat pack a lot more caloriesJustin Boggs is a writer for the E.W. Scripps company. Justin covers anything from politics to sports and entertainment.
Read more »
Lawsuit says protein bars marketed as low-fat actually pack a lot more caloriesJustin Boggs is a writer for the E.W. Scripps company. Justin covers anything from politics to sports and entertainment.
Read more »