The New Zealander will be in charge of about 100 emerging and developed countries outside the major new vehicle markets, including South Africa.
Ford started production of the latest Ranger bakkie model in Tshwane late last year. Picture: PHUTI MPYANE
Definitely one, to be adapted for each destination, she says. While admitting that “I’ve had no time yet to get my head round all the countries”, she’s already familiar with some. Hart says: “We have a very clear plan for production that will fit into the EV space. That switch is inevitable. Customers are demanding it and we will tap into the experience of other Ford markets around the world.”
Though the rise of EVs is inevitable, she says the South African market has more breathing space than some others around the world. In a number of countries, the official transition from ICE has already begun. In much of Europe, it is only a couple of years away. The same can’t be said for Ford cars. In the first two months of this year, the company sold one Fiesta, 39 Mustangs, 321 Everests and 691 EcoSports — a less-than-grand total of 1,052. Of those, the solitary Fiesta is the only mass-market car with which Ford is traditionally associated. The Mustang is a sports car and the other two are SUVs. All four products are imported but Ford has confirmed that the Fiesta and EcoSport are being discontinued internationally.
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