Droga said he's selling Droga5 to Accenture Interactive because he thinks it's the best way to increase his firm's influence.
, despite having said in the past that he enjoys running an independent agency and had no intention to sell.
Droga5 was one of the largest and most succesful independent agencies, and Droga himself has said he'd turned down multiple acquisition offers. In fact,, Droga extolled the virtues of Droga5's independence, saying he had no interest in selling or being a part of a larger corporation again. "I want to build this incredibly influential agency," Droga said."I'm selfishly doing this because I think Accenture Interactive is going to help us, and they're the brightest partners we can have out there."will fill a hole in Accenture Interactive, which has become a big advertising concern but didn't have a big, US-focused creative department.
"Our ambitions are grander. Our ambitions are bigger," he said."This is about what we can do together, period."
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