'I once said that my body wear modeling days had come to an end,' Beckham explains before opening up on why he decided to strip down and show off his still-stellar physique for a Boss campaign.
, far less for the brand’s latest campaign launch. The soccer legend gets wet and steamy in Boss underwear as the face of the brand’s new
Shot by acclaimed fashion photography pair Mert and Marcus, the campaign features stills and a short film with Beckham in a variety of fits including tight briefs and t-shirts in black and white. The full range consists of men’s underwear essentials like trunks, tank tops and more in minimalist hues and blends of cotton and elastane.
News of Beckham’s campaign — designed by the Team Laird agency — comes in conjunction with a Boss One Bodywear event held at Lightroom in Kings Cross, London, on Thursday night. The fete featured a screening of the campaign film, seen below and shared to Beckham’s 88 million Instagram followers, with Golden Martinis crafted on-site by luxury gin brand Seventy One, and performances by DJs Mark Ronson and Honey Dijon.
Boss’s Beckham blitz will include billboards in “high-traffic locations,” and in Boss stores and department stores across the world. In addition, campaign clips will be splashed up on the big screen and on streaming platforms like Amazon Prime, Netflix, HBO Max, Paramount Plus and Sky TV.
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