David Attenborough joins Instagram because ‘the world is in trouble’

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David Attenborough joins Instagram because ‘the world is in trouble’
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The climate crisis drove this TV and radio legend to finally move to Instagram to get the globe's attention. 'Continents are on fire,' he said.

That’s the approach that British broadcaster and conservationist Sir David Attenborough is taking to amplify his call to address climate change and protect the planet.

“Continents are on fire. Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on and on and on,” Attenborough says in his video post to his official @davidattenborough account. “But we know what to do about it. And that’s why I’m tackling this new way — for me — of communication.”

“Saving our planet is now a communications challenge,” they added. “We know what to do, we just need the will.”

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