Data Says Small Businesses Have 5 Priorities Going Into 2022

2021 was a year of triumphs, rebounds and comebacks—and it has been a big year for small businesses

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While 41% of small business owners said they saw either negative or no growth over the past fiscal year, more than half of respondents said their organization will emerge stronger than before the pandemic. The same research also found five areas small business owners will be investing in the next year. What are they?Customer experience

While Forbes isn’t a small business, we too are committed to fostering a diverse, equitable and inclusive company while helping small businesses thrive. It’s also one of the reasons why we launched Our data also showed that a whopping 80% have either already invested in cloud or plan to in the next year. The main focus of all these investments? To serve more customers—and to do it well. Today, small business owners want to give their employee experience a boost, with 73% saying talent would be a top investment in 2022.

earlier this fall, “as an entrepreneur or small business owner, you need to be a futurist.” And to reach small businesses, marketers will need to be futurists too.Despite small businesses facing challenging times due to the pandemic, we witnessed and reported on many companies that found innovative ways to adapt and thrive.

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