As the media and entertainment industry harnesses the potential of cloud storage, it’s considering areas from data protection to sustainability.
Third-party app integration and sustainability are top factors in picking a cloud vendor, per a new Wasabi survey
That’s not to say the cloud storage space isn’t poised for continued growth. The “2024 Cloud Storage Index Report,” commissioned by cloud storage firm Wasabi and scheduled to be released in its entirety in September, found 97% of M&E respondents expect the amount of data they store in the public cloud to increase in 2024, with 95% saying their storage budgets will increase for this purpose and 100% planning to develop or deploy AI/ML capabilities as part of this function.
But there’s no foolproof archival method, and the Wasabi survey found that seems to support why cloud storage adoption has been slower than other industries represented in the overall report. Among M&E respondents, only 27% are taking a “cloud first” approach to cloud IT service adoption, which includes uses such as archiving, production asset management and backup.
The Cloud Storage Index Report supports that belief but also identifies where concerns lie. Among M&E industry respondents, 51% believe AI/ML workload adoption could create new challenges for storing data across a wider range of locations . Nearly half said addressing new data backup, protection and recovery requirements will be a top challenge.
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