Data expert shares tips to empower SMEs in surviving MCO | Malay Mail

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Data expert shares tips to empower SMEs in surviving MCO | Malay Mail
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KUALA LUMPUR, April 15 — The movement control order (MCO), which has been extended for the third time until April 28, have afflicted damage to more and more companies as many of them could not run their businesses during the period. Even though the government is allowing companies from selected...

File photo of a food delivery rider riding past Pavilion in Kuala Lumpur March 21, 2020. — Picture by Yusof Mat Isa

The prolonged MCO means that most businesses face further losses due to the operational shutdown, and this would drag down local economic activities that were already severely impacted by the first two rounds of the MCO, which lasted for nearly one month. Even though supermarkets and convenience stores are seeing record sales currently, he said the mass closure of F&B outlets has caused a major decline in revenue for some supermarkets that are also doing wholesaling to restaurants.

He said SMEs should start asking for an extension of credit or a payment plan from their suppliers to help reduce their outgoings, while maintaining their supply for the next few months. He also advised SMEs to be clear on what they are selling, as many F&B operators and retailers do not have a clear idea of what they are selling or the brand that they wish to build and present to their consumers.

“If you are closed, start planning your post-crisis celebratory sales and promotions and give them something to look forward to once this is over.

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