Here are the emerging Latin artists that the Billboard Latin & Billboard Español editors are listening to this month and should be on your radar.
editors spotlight a group of rising artists whose music we love. Think “diamantes en bruto,” or “diamonds in the rough.” These are newcomers who have yet to impact the mainstream — but whose music excites us, and who we believe our readers should make a point to discover.Our latest edition of On the Radar Latin includes a wave of emerging artists, who we discovered either by networking or coming across their music at a showcase, and beyond.
She is the younger sister of Argentine star Tiago PZK, but since launching her career in 2023, Ambik has made a name for herself with her own lyrical prowess and style. At only 16 years old, the artist — whose real name is Ambar Pacheco Lezcano — has released innovative urban-R&B songs such as “Crucigrama,” “Sha La La” and “Náufrago.
DARUMAS, who already opened a show for Argentine pop star Emilia, is signed to Sony Music Latin for recordings; Walter Kolm Entertainment for management; TBA Agency for touring; and FRAZES CREATIVE for publicity partnerships. “Darumas is a breath of fresh air for the music industry,” Alex Gallardo, Sony Music Latin’s president said in a press statement. “Three women, musicians, with an enormous talent that bring an artistic proposal very different from everything else out there.
In late December, Latin Mafia collaborated with Mexican singer-songwriter Humbe for “Patadas de Ahogado,” and delivered another masterpiece of very organic music. The song is backed by keyboard notes that combine their soft vocals, while the lyrics talk about finding that special love. The Mexican band recently signed with Rimas Entertainment, and have performed at various music festivals in Latin America and the United States, including a big debut at Coachella.
Since then, he has released singles including “Báilame Que Luego Te Vas,” a TikTok hit that got to the ears of Colombian singer Beéle, who also recorded a cover; and “Ocean Drive.” This Friday he premieres “Baby G,” a song infused with Brazilian rhythms and melodic drill “dedicated to the warrior woman who is not afraid of anything,” according to a press release.
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Pamela BustiosWith over 20 years of experience in the Music Industry, Pamela Bustios is a bilingual writer and music journalist who has been with Billboard Magazine since 2017. She serves the role of Sr. Charts & Data Analyst for Latin and Billboard Español, overseeing the performance of Latin artists across Billboard charts.
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