Once pitted against each other as rivals, streamers and broadcasters have become unlikely allies in the face of increased competition and economic pressure following the pandemic and the launch of …
each other as rivals, streamers and broadcasters have become unlikely allies in the face of increased competition and economic pressure following the pandemic and the launch of more content viewing platforms.
“Platforms and TV channels are much more flexible than they used to be and open to take the first or second window,” says Pascal Breton at Federation Entertainment, who has worked with streamers on originals like “Marianne” and “Baby,” worked on co-financing “Made in Italy” and on pre-sales with the upcoming event series “,” about the rise to stardom of Brigitte Bardot, penned and directed by Daniele and Christopher Thompson.
“Audiences have access to very high-quality content; they watch truly original, mind-blowing series, and they don’t care where they’re from, so if they see a series that has a lower production value, they won’t watch it,” Bucher says. The trend for partners has also been bolstered by the January 2022 implementation of a French decree stemming from the European Commission’s Audiovisual Media Services Directive that streamers and TV groups invest in local content.
Alduy cites “Around the World in 80 Days” or “The Swarm,” which France Televisions produced with European broadcasters, and was able to hold “long windows in France” on both. Meanwhile, on “Vortex,” a science fiction series produced by Quad Drama, France Televisions teamed with Netflix and had to sit on the second- window rights.
But Alduy says there are way more projects than there are possible alliances with streamers. In the last two years, France Televisions has collaborated with streaming services on just five series — including “Bardot,” “Dark Hearts” and most recently “Drops of God,” with Apple TV+ and Hulu Japan. The broadcaster has 20 ambitious projects in development and Alduy thinks that some of them won’t get financed.
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