Here, Ferrari on why experience is no longer enough in the industry today and the one aspect of the business that still surprises him.
“I have a passion: chess. And chess is just what leadership is about: The ability to analyze, synthesize and then decide, decide and decide.”
Here, Ferrari on the future of the listing, why experience is no longer enough in the industry today and the one aspect of the business that still surprises him.What have been the key challenges this year so far, considering the global pandemic and consequent economic context? You mentioned the IPO. Are you still eyeing it and just postponing it or there’s a change of plans about this?
How do you see the beauty industry changing? Which will be the most important drivers? What will beauty customers — and therefore brands — want? There’s also an economic factor that plays a role. We have been working in this direction for a while — three to four years ago, we already realized that we had to change the way we were working to try to anticipate the market, trends and what consumers wanted. In the next four to six years, we will have more than 1 billion new consumers, with most of them coming from Asia, then the fundamental problem for any company that wants to survive is to understand what this billion people will want.
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