Danny Brown and JPEGMAFIA’s brilliant, frenetically weird 'Scaring the Hoes' distills the spirit of a world on the edge. Read our review
Brown asks his friend and collaborator about getting surgery to fix his hairline, imploring audiences to buy the record in order to make the expense worthwhile.
Both artists lean into this sort of radical, perhaps slightly unhinged, form of honesty throughout the album. It wouldn’t be entirely unfair to see the entire project as an elaborate send-up of rap marketing. If the commercial thrust of the past decade of the genre have been R&B crossovers cynically aimed at women, Danny Brown and Jpegmafia set out, and succeeded, at creating the exact opposite.
While the pair have worked together in the past Jpegmafia’s production on this project is his most freewheeling, taking refuge in decidedly chaotic registers by introducing downbeats and drum sequences like a gambler at a slot machine. “Lean Beef Patty,” the album’s lead single and opening track, rides a pitched up sample of Diddy’s “I Need a Girl ,” warped into Gen Z oblivion before a staggered synth pulse coaxes a rhythm out of the clashing components.
It’s the album’s unpolished edges that rope you in. The inexplicable mastering – Brown’s vocals never quite punch in the mix, as if coming in from a car parked outside the studio – makes it feel as uncut as an Instagram Live. On “Fentanyl Tester,” the sample of Kelis’ “Milkshake” sublimates into a stuttering trap rhythm, replete with a roaring, subterranean bass, until it all vanishes and a blissful breakbeat ushers in Danny Brown, mid sprint, rapping about copious consumption.
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