Denmark’s royal court says it will phase out a labeling system dating back to the 1800s that grants companies the right to use the image of the Danish crown on their letterhead, packaging and labels.
FILE - Denmark ’s King Frederik X, celebrating his 56th birthday, waves from the balcony of Frederik VIII’s Palace, Amalienborg Castle in Copenhagen, Sunday, May 26, 2024. FILE - Crown Prince Frederik of Denmark meets business leaders at a conference in The Hague, Netherlands, Monday, June 20, 2022. FILE - Denmark ’s King Frederik X presents the King’s Watch during the Anniversary Parade at the Royal Life Guards at the Life Guard Barracks in Copenhagen, Thursday, June 27, 2024.
The five-year renewable designations, including “Holder of the Royal Warrant” and “By Appointment to the Royal Danish Court” and others, will be phased out by Dec. 31, 2029, the palace said in a statement. Currently, there there are 104 Danish suppliers and five foreign companies who can use such designations and images of the Danish crown on their products.
“A system which implies that individual companies can claim special recognition from the Royal House of Denmark for a number of years is no longer in keeping with the times,” the palace said in a statement. The first company to get such a title was in 1840. Originally, such designations were given to companies or tradesmen who continually supplied goods or services to the royals. In recent years, however, several of the companies which supply goods or services to the royal household are not on the list of Royal Warrant holders., then Europe’s longest-serving monarch, became the first Danish monarch to voluntarily relinquish the throne in nearly 900 years.
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