Designer Danielle Frankel Hirsch teams up with Birkenstock to create a unique bridal footwear collection. The collaboration combines Frankel's signature romantic aesthetic with Birkenstock's iconic comfort, offering a fresh perspective on bridal style that prioritizes authenticity and enduring wearability. The collection features customized sandals adorned with pearls, chiffon, and hand-painted details, aiming to capture the essence of a modern bride. The campaign, inspired by vintage wedding photos, further emphasizes the collection's focus on timeless elegance and personal expression.
Danielle Frankel Hirsch dedicates her days to contemplating the significance of the role she plays for her brides. This isn't just about ensuring they feel their absolute best on their special day, although her exquisite creations certainly achieve that. Her focus extends to guaranteeing that when future generations examine family wedding photographs, her work accurately portrays bridal fashion in the year 2026.
She ponders this, reflecting over Zoom from her New York home during a snow day, What are we doing today to define what bridal will look like in the future? It's a significant question, and she provides an answer through her new collaboration with Birkenstock. Born from a lifelong admiration for the brand and a response to the growing bridal trend of brides wanting to be a bit more undone and embody a true version of themselves, the six-piece collection is potentially the ultimate trick for ensuring dancefloor longevity while maintaining an effortless, put-together appearance. The collection includes the familiar Arizona, Madrid, and Boston models, but they are almost unrecognizable, adorned with pearls, chiffon blooms, and in some cases, hand-painted details executed in the south of France, which can be customized to suit the wearer's preferences. In an age where new collaborations appear in our inboxes constantly, this one stands out with its brilliance. Brides and grooms are taking ownership and seeking authenticity, says Frankel Hirsch, who presented Birkenstock with around 100 sketches, all reflecting her customers' desire to appear slightly unravelled while still maintaining a sense of elevated style. When the experts of cork-latex footbeds saw her romantic, artisanal interpretations of their practical sandals, they were left speechless. Frankel Hirsch recalls an instant connection between the two creators, We're catering for the same woman, but she's never wearing the pieces at the same time. To merge them together is a fun concept. The campaign introduces another element: couture. Frankel Hirsch took her family to Paris for two weeks to shoot a salon-style campaign. Inspired by wedding photographs from the 1950s and 1960s, she aimed to evoke joy: It's so hard to capture an audience for more than a moment, I really wanted people to feel enveloped in the photos, she says, emphasizing the precision with which the pictures were created, mirroring the meticulous planning a Danielle Frankel bride applies to her wedding. Frankel Hirsch's young family has been an integral part of her journey. When Danielle and her husband Josh Hirsch, the brand's CEO, visited Birkenstock's German factory—a requirement for all potential collaborators to understand the shoe's construction before redesigning—it was her final week of permitted travel before her son's birth. Now, he's almost three years old. This family narrative is at the core of the collection, which Frankel Hirsch hopes customers will continue to wear long after their celebrations are over. After all, Birkenstocks are at their best when they're loved and lived in
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