Damian Lillard has agreed to a lifetime contract extension with Adidas, joining the ranks of LeBron James, Kevin Durant, and Stephen Curry as the only active NBA players with lifetime shoe endorsement deals.
Former Portland Trail Blazers superstar guard Damian Lillard has agreed to a lifetime contract extension with Adidas , sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand) as active NBA players with lifetime shoe endorsements. Lillard's deal with Adidas expired last offseason, but his agent, Aaron Goodwin, had been negotiating a new contract and struck the deal of a lifetime, literally.
The 34-year-old superstar guard joins LeBron James, Kevin Durant, and Stephen Curry as the only active NBA players with lifetime shoe endorsement contracts. Lillard spent 11 wonderful years in Portland before he was shipped to Milwaukee, a part of a three-team trade. Portland sent Lillard to Milwaukee in exchange for Jrue Holiday, a first-round pick in 2029, and pick swaps in 2028 and 2030. The Suns received Grayson Allen from the Bucks, along with Jusuf Nurkic, Nassir Little, and Keon Johnson from the Blazers. In return, the Blazers landed Deandre Ayton and rookie forward Toumani Camara from the Suns. Lillard wanted a change of scenery last offseason, and that is what he got. Lillard is now in his second season with Milwaukee and just captured his first-ever NBA Cup title. On Tuesday night, Lillard and the Bucks won the NBA Cup title over the Oklahoma City Thunder, 97-81. Lillard was spectacular in the final, scoring 23 points on 50 percent shooting from the field, four rebounds, four assists, and one steal in 35 minutes of action. The Bucks have been on a roll, and Lillard has played a massive role in their turnaround. He hopes to make his first conference finals appearance since 2019, when he was still with Portland, and then some. Though the Blazers are in a rebuilding phase, Lillard will always hold a special place in the hearts of Portland fans
Damian Lillard Adidas NBA Lifetime Deal Portland Trail Blazers
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