Damar Hamlin and Cincinnati medical workers honored on the field before SuperBowlLVII.
From CNN's Parija KavilanzWhen you’re the lone surviving store in any industry,
you’ve earned the right to have fun and hype it up. That’s exactly what the only remaining store in the Blockbuster video rental chain is doing, and it’s during the Super Bowl. It helps if you still have a VCR, of course.with a post that says, “Is the world coming to an end or is Blockbuster releasing its first commercial in a really, really long time” Yes. See you on 2/12/23.”
Oh, and, in a hint that the world may be coming to an end, cockroaches feature prominently in these posts. Another post instructs how to watch the commercial: “On 2.12.23 visit The Last Blockbuster in Bend, or watch live on our Instagram at halftime.”So what if the ad isn’t in the big leagues, like Budweiser or Coca-Cola with a national spot? For this one store, it’s an attempt at generating buzz, no matter how big or hyperlocal.The store has been getting lots of calls since the teasers surfaced this week.
“I wanted to do two things with the ad. One was to show that small businesses can also do creative and fun things for Super Bowl, and it’s not just an opportunity for the big companies and their big ads,” she said. “We also want people to remember us, that we are here and our store is exactly the way a Blockbuster store was in the 1990s.”renting movies and video games. But the advent of on-demand service like Netflix pushed it out of business.
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