Dallas tech startup Alto remains optimistic amid mass layoffs in Silicon Valley

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Dallas tech startup Alto remains optimistic amid mass layoffs in Silicon Valley
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While Alto has faced similar pressures, CEO Will Coleman said the company made cuts earlier this year.

“The macroeconomic environment has been a very tough one," Alto CEO Will Coleman said."Interest rates are rising. Valuation rates are falling. That’s resulted in a really heightened focus on return on investment."This story is available as part of a content partnership with WFAA-TV. For more local news, visitOne million rides.

“The macroeconomic environment has been a very tough one," Coleman said."Interest rates are rising. Valuation rates are falling. That’s resulted in a really heightened focus on return on investment." “The impact has occurred quickly and required companies, including ours, to be really agile and adaptive to the macro environment," Coleman said.“When we started seeing the effects of the market declines in March and April, we decided to make some tough decisions to restructure parts of our organization and send more of our responsibilities out to our markets to try to ensure that those markets were operating as efficiently as possible," Coleman said.

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