The city of Dallas is launching a rebranding campaign for its updated 311 services that includes Spanish translation and improved functionality. A media...
The service will make it easier for residents to report city code violations.It took a while, but Dallas finally has a Spanish version of its 311 service for mobile phones that allows residents to file complaints about city code violations. The new portal and app had aThis is critical. Making sure that residents are aware of this service is just as important as providing a tool they can use and understand.
The marketing campaign for the Dallas 311 app includes 30-second commercial spots, billboards across the city and social media ads. City officials told us that they have also reached out to Spanish-speaking residents in person. The campaign will be announced Friday at a news conference in City Hall.Daisy Torres Fast, director of 311, told us that the city has a bilingual team that has been working with Dallas residents ahead of the app rollout.
The new 311 app is easy to navigate, but the Spanish version still needs improvement. Notably, the word for “save” . This is confusing but should be an easy fix, Fast told us.Iris Romo, a Bachman Lake resident, also noticed some of the translation issues in the app but highlighted improvements like the option to upload photos for service requests.
Another improvement in the app is a form that allows residents to inform the city if they are facing retaliation from landlords for reporting code violations. This is an important protection for tenants who are vulnerable because of their economic or immigration status.tenants faced last year when they reported hazardous conditions in their apartments.
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