As the international series pulls into Austin this weekend, the money transfer company will be prominently represented.
Driver Kevin Magnussen steers the Haas F1 team's around an S-curve during practice for the Grand Prix of Japan at Suzuka International Racing Course.Eight months after Haas F1 hastily pulled Russian sponsorship off its cars following Russia’s invasion of Ukraine, the team has a new title sponsor.
It is a three-year deal and gives the Haas team an American-based anchor as it continues to fend off bigger F1 organizations tapping into the North American market. “With this deal, I think we make that step that in a few years, we can fight for podiums,” he said. “I am not promising that for next year because we just came back from two years which were very bad for us, and we recovered pretty well and will continue to improve, but it will take time.”
Haas signed a multiyear deal ahead of the 2019 season with a London-based energy drink company and dropped the Haas Automation colors for Rich Energy’s black and gold look. But the two sides didn’t even make it to the end of the season before a bitter split that forced Haas to reevaluate its spending.
Mazepin was due to return for a second season, but Haas reacted to Russia’s invasion of Ukraine by dropping both Uralkali and the driver a month before F1′s season opener.
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