Dallas Mavericks announce launch of subscription streaming service

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Dallas Mavericks announce launch of subscription streaming service
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The Mavericks on Monday announced details for this week's launch of their subscription steaming app, called MavsTV. The franchise also announced its TV and...

The franchise also on Monday announced its roster of TV and radio broadcast talent for the 2024-25 season, which begins Thursday.Dallas Mavericks guard Luka Doncic gives a thumbs up to the television camera as he does a psot-game interview following their win over the Boston Celtics at the American Airlines Center in Dallas, Tuesday, February 23, 2021.

A Mavs-specific app, called MavsTV, will launch later this season. MavsTV also is the name with which franchise is branding its entire inaugural local broadcast operation, which replaces Bally Sports Southwest. Like the over-the-air broadcasts, which will be available to approximately 14 million people in Texas and parts of Oklahoma and Louisiana, the Mavericks streaming service will broadcast the at-least 70 games that are not exclusively nationally televised – starting with Saturday’s game at Phoenix.“We have been waiting for this moment for a long time,” Mavericks CEO Cynt Marshall said in a news release.

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