Ishtiaq has posted about everything from periods and postpartum depression, to breaking gender roles in her marriage.
“Maryam lost a ton of partnerships,” Shah said. “I had a couple of brands that I had long-term partnerships with that completely pulled out, ghosted me.”
Both Shah and Ishtiaq knew that the choice would cost them brand deals, but they felt the cause was worth it. While they may have lost a few followers, most celebrated their decision to stand for what they believed in.“I think a lot of content creators shy away from creating controversies. And, you know, you create controversy, your brands pull out, you don’t get work, right?” Ishtiaq said.
“I think I built a very tight-knit community,” Ishtiaq said. “I’ve never really focused on growing in numbers, but more so in, like, having more meaningful connections, and that’s where I’m at now.”Arts Access is an arts journalism collaboration powered by The Dallas Morning News and KERA. This community-funded journalism initiative is funded by the Better Together Fund, Carol & Don Glendenning, City of Dallas OAC, Communities Foundation of Texas, The Dallas Foundation, Eugene McDermott Foundation, James & Gayle Halperin Foundation, Jennifer & Peter Altabef and The Meadows Foundation..
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