The gun-themed coffee company sells blends called 'AK-47 Espresso,' 'Silencer Smooth' and 'Murdered Out.'
"Maybe read the room a bit, guys," one person posted, while another wrote,"The Dallas Cowboys just lost one of their biggest fans. Integrity matters."The tweet links to a contest offering two tickets to a Cowboys home game and a one-year subscription to the coffee company. Most of the company's sales are direct to consumer.Black Rifle was founded by U.S. Army veteran Evan Hafer, who has made support of veterans one of the tenets of his company.
Reaction to the marketing agreement suggests a"split identification among fans" of the Cowboys, said T. Bettina Cornwell at the University of Oregon's Warsaw Sports Marketing Center.
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