The Dallas Cowboys have become the first professional sports team to be valued at over $10 billion, according to Sportico’s 2024 NFL rankings that were released on Tuesday.
The Cowboys, owned by Jerry Jones, were valued at $10.32 billion, far and away the most valuable franchise in the league and an increase of over a billion dollars on the previous estimate of $9.2 billion in February. Jones, 81, purchased ‘America’s Team’ in 1989 for an estimated $140 million and has turned the organization into a financial powerhouse.
2 billion in 2023, 50% higher than the second ranked NFL team, the Los Angeles Rams, according to Sportico. The Rams are valued at $7.79 billion and leapfrogged the New York Giants to take second place but are not in the same stratosphere as Dallas. The New England Patriots remain at No. 4 on the list, despite on-field struggles and the departure of Bill Belichick – with a value of $7.31 billion while the San Francisco 49ers round out the top five at $6.86 billion.
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